CSR

 CSR

STP’s non-profit activities are carried out both from within STP as part of our business strategy and policies as well as through Compufarm, a Japan-registered NPO that STP helps to support.

 

A DIFFERENT VISION OF CSR

  • STP’s CSR philosophy strives to create shared value through a combination of for-profit,  community, and government initiatives.  In this way, STP has taken the traditional CSR model and turned it into a corporate asset. STP’s CSR non-profit initiatives form the foundation upon which we have built a for-profit company and will continue to expand into the future in Japan and in other countries.

 

ADDRESSING POPULATION DECLINE WITH EDUCATION

  • STP founded its first community-based non-profit organization (NPO) over ten years ago when it recognized that rural Japan faced a bleak economic outlook of declining agricultural revenue and population. Young people continued to flee to the Japanese urban centers because jobs were not available. By donating computer equipment into local communities and providing Internet connectivity, STP began to address what was then called the “digital divide.” By a sincere investment in community education, STP and Compufarm is creating a pool of job candidates from which the best and the most motivated can be harvested.
  •  STP benefits from a labor pool that is significantly cheaper than Big City wages and also has less turnover. No need to outsource from Japan to lower-wage countries when we are investing in a domestic, qualified labor supply spread across the rural areas of Japan!

 

THE ENVIRONMENT AND ENERGY USAGE

  • STP’s entire business model is based on an aggressive “3-R” philosophy of REDUCE, REUSE, RECYCLE across everything from powering our data centers to the way in which we source our facilities and manage our servers. And by acquiring under-utilized and decommissioned rural buildings (schools, factories, town halls) and re-deploying them to fit stringent data center standards, our Life-Cycle Costs are also reduced dramatically. Our impact on the local environment is reduced and the local communities enthusiastically welcome the re-opening of shuttered facilities. Our reduced costs help drive a reduction in our Cloud computing costs.

 

 TRANSITIONING TO NEW ECONOMIC MODELS

  • Our Cloud data center cluster is located in Fukushima, one of the Tohoku prefectures recently devastated by the earthquake, tsunami and nuclear disasters of March 2011. Our education programs extend into the refugee camps. Most of our staff have been recruited from disaster victims and are motivated not only by STP’s successful business model but also by our vision to introduce new types of business to Tohoku.